Kaplan Inks Deal with Alloy Online to Offer Teens Prep Services For SAT, ACT and AP Tests in Time for Spring Exams at www.alloy.com

Kaplan, the nation's premier provider of educational and career services, and Alloy Online Inc., (NASDAQ:ALOY), a leading Internet destination for the 56 million teens in Generation Y, announced the availability of free test preparation services powered by Kaplan for the SAT, ACT and Advanced Placement (AP) exams at www.alloy.com.

Now the nearly 3 million students who take these high-stakes college entrance exams and college level tests annually can visit alloy.com's test prep center to receive free test-taking strategies and information. These services mark the first college prep services on alloy.com and follow the September launch of Kaplan's own e-commerce site, kaptest.com, which offers complete test preparation courses and services to college-bound teens. 

"As the world's leader in test preparation and admissions, Kaplan is thrilled to be partnering with Alloy Online to reach even more college-bound students worldwide with its effective test-taking methods and strategies," said Sharon Miller, Vice President and General Manager at kaptest.com. "Alloy.com's clear popularity among teens - a target audience of Kaplan's - make our content partnership a natural fit, while expanding Kaplan's presence on the Internet beyond its own successful online test prep site, kaptest.com." 

The Alloy Test Prep Center includes: Kaplan's general information on the SAT, ACT and AP exams' structure, 100 most common SAT words, college admissions information, College Application Dos and Don'ts and 10 tips for the Advanced Placement (AP) exams. In addition to the test prep center, Kaplan is running a contest on Alloy's Win Prizes Channel, where one lucky winner will receive a free test preparation course of his/her choice. The number of high school seniors taking the SATs increased 11% in 1999, up to more than 1,300,000 from last year's 1,173,000. In 1999, approximately 700,000 high school students took over 1.1 million AP exams, an 11% increase over 1998. 

About kaptest.com

kaptest.com is a one-stop-shop for college-bound students, now offering: an SAT exam prep course; a college admissions course; application essay review; AP test prep for five popular AP exams; and a range of free services such as financial aid advice, virtual college tours, customized college search engines and links to services for applying to college online. kaptest.com also offers test preparation for GMAT, GRE, LSAT, NCLEX-RN, CPA and USMLE exam preparation courses online. Since its launch last September, response to kaptest.com has dramatically exceeded company expectations. Students from countries such as Pakistan, Australia and China have enrolled in its courses, demonstrating kaptest.com's reach as well as the demand for increased access to admissions services to American schools worldwide.

About Kaplan

Kaplan, Inc. (kaplan.com) is a premier provider of educational and career services for individuals, schools and businesses. Its divisions include Test Preparation and Admissions (www.kaptest.com); SCORE! Learning Corporation, offering after-school programs for kids and resources for parents and kids through eSCORE.com (www.escore.com); Kaplan Professional (www.kaplanprofessional.com) educational programs for adults; and KaplanCollege.com, a distance learning division which includes Concord University School of Law. Kaplan is the majority shareholder in BrassRing Inc. (BrassRing.com), which combines recruiting, career development and hiring management services for employers and employees. Kaplan is a subsidiary of The Washington Post Company.

About Alloy Online 
Alloy Online is a leading Web site and direct marketer providing community, content, commerce, and entertainment to Generation Y, one of the fastest growing segments of the Internet population. Its convergent media model which combines its Web site (www.alloy.com), its Alloy Online e-zine and its catalog, Alloy has a total reach of more than 10 million individuals per month. Together, these components offer a unique blend of services through which teens can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics and magazine subscriptions. For further information regarding Alloy Online, please visit the company's Website (www.alloy.com) and click on Investor Info or call the investor information line at 877-ALLOY-IR.

Press contacts:
E-mail Public Relations, Kaplan,
(212) 492-5965