Kaplan Internet Enhances New Books with:CRQ Technology; Leading Provider of Educational and Career Services Strikes Deal With Digital:Convergence-TM- Corporation
NEW YORK, June 4, 2001 --Beginning in July, Kaplan, Inc., a wholly owned subsidiary of The Washington Post Company, will Internet enhance three of its top selling books: College Catalog 2002, SAT & PSAT 2002 and ACT, 6th Edition books with :CRQ(TM) technology from Digital:Convergence Corporation. :CRQ ("See Our Cue") technology uses embedded cues, which look like product codes, to create an instant link from the printed page to targeted online information.
By including these cues in its books, Kaplan can connect college-bound students directly to online resources such as additional test material on kaptest.com, college applications, financial aid services, test registration information, and the "Best College Web Sites" as chosen by a national survey of high school guidance counselors.
"We continue to explore new ways to enhance the experiences of students who prepare for college admission with Kaplan," said Trent Anderson, vice president for Publishing and e-Ventures at Kaplan, Inc. ":CRQ technology affords a tremendous advantage to these consumers by directly linking our published materials to the rich resources on kaptest.com for additional Kaplan preparation materials and to college admissions and learning network sites on the Web."
Print cues can be inserted into most print material and are read through the :CRQ software with a hand-held :CueCat(TM) device, which translates the cues, taking readers precisely to a specific Web page designated by the publisher or advertiser, eliminating the input of lengthy URLs and time-intensive Web navigation. The :CRQ and :CueCat technologies are free to consumers at any one of the more than 7,000 RadioShack retail outlets across the U.S. The :CueCat device can also read any UPC or ISBN symbol on a product, making it instantly interactive with the Internet.
About Kaplan
Kaplan, Inc. (www.kaplan.com) is a premier provider of educational and career services for individuals, schools and businesses. Kaplan offers: Test prep and admissions services in centers and online at www.kaptest.com; after-school learning programs for kids and one-on-one tutoring for high school students through SCORE! Learning, Inc. (www.escore.com); on-site education and professional development at schools; books, software, and magazines; professional training and compliance tracking through Kaplan Professional (www.kaplanprofessional.com); bachelor and associate degrees, certificate and diploma programs via online, distance and traditional classroom-based programs through The Kaplan Colleges (www.kaplancollege.edu), which includes Concord University School of Law, the nation's first online law school, (www.concordlawschool.com), Kaplan College and The College for Professional Studies; and Quest Education, a leading provider of post-secondary education offering bachelor and associate degrees and diploma programs in schools across the U.S. (www.questeducation.com). Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO).
About Digital:Convergence Corporation
Digital:Convergence Corporation (www.digitalconvergence.com), the leader and pioneer in precision Internet navigation services, is headquartered in Dallas with offices in New York and London. Together with its industry-leading partners, NBC, Belo, Young & Rubicam Inc., E.W. Scripps Company, and RadioShack Corporation, the company provides the only Web navigation solution linking any media or product instantly and precisely to specific, relevant Internet content. Its patented, award-winning :CRQ software safeguards user privacy and is free to consumers. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings, and Disney.
CONTACT: Digital:Convergence Corp., Dallas
Peter Eschbach, 214/292-6200
peschbach@digitalconvergence.com
or
Kaplan, Inc., New York
Lori Duggan Gold, 212/492-5903
lori_duggangold@kaplan.com
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