Kaplan and eFrenzy Partner to Deliver Test Preparation Services Online
eFrenzy To Link People Nationwide
With Kaplan’s Top-Notch Test Preparation Services

New York, March 28, 2000 – Kaplan, the nation’s premier provider of educational and career services, and eFrenzy, the premier online marketplace for buyers and sellers of services, have joined forces to provide consumers with easy access to the best standardized test prep services available, customized to their individual needs. People considering going to college, graduate school, or those switching careers can visit efrenzy.com and find detailed information about Kaplan’s services, including schedules, locations and study preferences to help them advance their education and careers to help them advance their education and careers.

"People worldwide are increasingly tapping the internet to find useful information and services, as witnessed by the success of ‘online marketplace’ websites like eFrenzy," said Sharon Miller, Vice President and General Manager of kaptest.com. "Kaplan’s partnership with eFrenzy gives us yet another way of reaching our target audiences with information about our vast array of services, which include live courses and private tutoring in our centers as well as online courses at kaptest.com."

Kaplan's own site, kaptest.com, is the most comprehensive test prep and admissions website, offering test preparation for the SAT, AP, GMAT, GRE, LSAT, NCLEX-RN, CPA and USMLE as well as college admissions course and application essay review. kaptest.com also offers a range of free services such as financial aid advice, virtual college tours, customized college search engines and links to services for applying to college online. Since its launch last September, response to kaptest.com has exceeded company expectations. Students from countries such as Pakistan, Australia and China have enrolled in its courses, demonstrating kaptest.com’s reach as well as the demand for increased access to admissions services to American schools worldwide.

"Adding Kaplan’s services to eFrenzy not only expands our educational and career service offerings, but it also connects our visitors with much-needed guidance as they embark on the extremely competitive college or graduate school admissions process," said Aki Hashmi, EVP of Business Development at eFrenzy. "Strategic partnerships with industry leaders like Kaplan, combined with a superior product offering and strong leadership, have paved the way for eFrenzy’s success in the services marketplace category."

Users simply visit eFrenzy and post a service request by selecting from a current list of over 40 service categories. Using patent-pending technology, eFrenzy matches the user with the selection of service providers that best suits their needs. In Kaplan’s case, when a lead is received, the company will respond to the buyer's need with specific location and pricing information about the test prep product that meets their needs.

About Kaplan, Inc.

Kaplan, Inc. (kaplan.com) is a premier provider of educational and career services for individuals, schools and businesses. Its divisions include Test Preparation and Admissions; SCORE! Learning Corporation, offering after-school programs for kids and resources for parents and kids through eSCORE.com (www.escore.com); Kaplan Professional educational programs for adults; and KaplanCollege.com, a distance learning division which includes Concord University School of Law. Kaplan is the majority shareholder in BrassRing Inc. (BrassRing.com), which combines recruiting, career development and hiring management services for employers and employees. Kaplan is a subsidiary of The Washington Post Company. 

About eFrenzy

eFrenzyâ is the premier online marketplace for buyers and sellers of services, offering virtually any type of service from home and personal to business and everything in between. The company’s vision is to provide any service, anywhere, any time. eFrenzy executes on this vision by intelligently matching qualified sellers with serious buyers and providing them with the information needed to make smart choices. A privately held corporation headquartered in San Francisco, eFrenzy has received backing from key institutional and strategic investors including iXL, Trinity Ventures and NeoCarta Ventures. For more information about eFrenzy, visit www.efrenzy.com.

Press Contact: pubrel@kaplan.com, (212) 492-5965

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