Kaplan Partners with iTurf to Expand Access to College Admissions Services

SparkNotes To Partner With Kaplan -- Over 500 SparkNotes Study Guides To Be Available for Fall Semester

New York (July 24, 2000) – iTurf Inc. (Nasdaq: TURF), the leading online proprietary network for teens and young adults, today announced a partnership with kaptest.com, Kaplan, Inc.'s test preparation and admissions Web site, which will expand the educational offerings on SparkNotes.com, iTurf's academic resource site. Under the terms of the agreement, kaptest.com and SparkNotes.com will develop a free test prep and admissions area on the SparkNotes Web site to help college and pre-college students navigate the admissions process.

SparkNotes.com will offer Kaplan's nationally-recognized test prep content, including kaptest.com's newly-developed Test Samplers and representative practice tests with answers and explanations. The test prep center will include information on the PSAT, SAT, SAT II, ACT, Advanced Placement (AP), LSAT, GRE, GMAT and MCAT exams. Articles, features, and practice questions related to entrance exams, admissions, college selection and career information will run periodically on the site.

Sharon Miller, vice president and general manager of kaptest.com said, "As student life becomes increasingly hectic, individuals are turning to online academic resources like kaptest.com and SparkNotes.com in droves. The demand for quality test prep and admissions services is at an all time high, and we are thrilled to partner with iTurf to reach beyond kaptest.com's audience to their millions of registered users."

SparkNotes.com co-founder, Sam Yagan, commented, "We are very enthused about our partnership with kaptest.com, as it reinforces our leadership position in the online academic space. Our focus now is on expanding our student resources, forming relationships with other best-of-breed academic sites, and extending valuable sponsorship offerings to companies who want to make a connection with the college and pre-college market."

Offering free downloadable study guides written exclusively by Harvard students and graduates, SparkNotes.com is the most trafficked academic resource site on the Internet according to PC Data Online figures from May 2000. Before the fall 2000 academic semester begins, the SparkNotes.com library will feature an expanded collection of over 500 guides.

In addition to expanding the current library of SparkNotes on literature and philosophy for the upcoming academic semester, SparkNotes.com will also broaden its selection to include study guides on other academic disciplines including economics, biology, chemistry, history and mathematics.

About kaptest.com
kaptest.com is the first Web site to offer comprehensive test prep and admissions services to individuals throughout their educational lifetimes, from secondary school and high school to college to graduate and professional school . kaptest.com has formed strategic partnerships with leading education, technology and online businesses, providing its services to as broad a population as possible.

Kaplan (www.kaplan.com) is a premier provider of educational and career services to individuals, schools and businesses. Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO).

About SparkNotes.com
SparkNotes.com is the iTurf network's answer to every student's academic needs. A collection of free interactive study guides, SparkNotes provide students with sophisticated yet easy-to-follow guides on literature, philosophy, history, biology, math, physics, chemistry, economics, psychology, and more. Unlike print-based competitors, SparkNotes leverage the interactive capabilities of the Internet by including topical links, message boards, and chat rooms for each guide. Each SparkNote also includes pop-up windows containing definitions of relevant terms and information from throughout the SparkNotes collection. These distinguishing features have helped make SparkNotes.com the most popular academic resource site on the Internet.

Forward-looking statements in this press release are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future results or events. The terms "believes," "expects," "intends," "anticipates" or "plans" and similar expressions are intended to identify some of the forward-looking statements contained in this press release. Forward-looking statements involve a number of risks, uncertainties and other factors beyond iTurf's control, which may cause material differences in actual results, performance or other expectations. These factors include, but are not limited to, changes in the growth rate of internet usage and online user traffic levels, difficulties in integrating acquisitions of new businesses and technology, general economic conditions and other factors affecting retail sales, our failure to anticipate and respond to fashion trends, our ability to retain key personnel, the ability of our computer systems to scale with growth in our online traffic, our dependence on third parties, including our parent company, and other factors detailed elsewhere in this press release and in iTurf's most recent annual report on Form 10-K filed with the Securities and Exchange Commission.

Press Contact: pubrel@kaplan.com, (212) 492-5965