Kaplan and Bed Bath & Beyond Partner to Send College Freshmen Off to School
Kaplan provides content to ease First Year College Jitters
New York (July 10, 2000) – Kaplan, the premier provider of educational and career services, is partnering with Bed Bath & Beyond, the premier home furnishings superstore and website, to lighten freshman year anxiety with fun, upbeat advice for college-bound students and their families. For students, the period that begins with acceptance from a school and ends with the first day of classes is often a volatile mixture of excitement about things to come coupled with the sadness of letting go. For parents, the time can be filled with worry about whether or not their soon-to-be freshmen are properly prepared for life on their own. Providing guidance through this transitional period, www.bedbathandbeyond.com, the e-commerce website of Bed Bath & Beyond, will host Kaplan's expert advice and tips to students and parents, developed in an engaging format for bedbathandbeyond.com's target audience.
"Whether students arrive at college expecting an intellectual utopia or a bar with a $30,000 cover charge, their first year of college will be defined by the unexpected," said Sharon Miller, Vice President and General Manager of kaptest.com. "Our extensive interaction with pre-college students and parents gives us a unique understanding of their needs and fears, and our expert content, developed through this experience, fits perfectly with bedbathandbeyond.com's innovative, hip, new format."
As a Bed Bath & Beyond partner, Kaplan helps bedbathandbeyond.com reach teens with entertaining, useful information. Kaplan content for students includes advice on choosing classes, pulling all-nighters, considering Greek life and handling money management. For parents, Kaplan provides advice and tips on topics that range from coping with the changing dynamic between themselves and their newly-independent teen to developing a plan of attack for moving their teen into a tiny dormroom.
"We are excited to have Kaplan, a long-time expert in helping teens, as one of our primary partners," said Bill Waltzinger, Vice President - e-Service for Bed Bath & Beyond. "We have designed our 'Shop for College' feature on our website as a 'one-stop' shopping experience for students, as well as their parents. Not only do we have the products they need for life away from home, but our partnership with Kaplan brings timely, engaging, and helpful content to ease the transition."
About kaptest.com
kaptest.com is a one-stop-shop for college- and graduate-school-bound students. For college applicants, kaptest.com offers: an SAT exam prep course; a comprehensive college admissions course; application essay review; AP test prep for five popular AP exams; and a range of free services such as financial aid advice, virtual college tours, customized college search engines and links to services for applying to college online. In the graduate and professional school market, kaptest.com offers test preparation for GMAT, GRE, LSAT, NCLEX-RN, CPA and USMLE exams online, as well as application essay review and a variety of free information and services.
kaptest.com is the test preparation and admissions Web site of Kaplan, Inc., a premier provider of educational and career services for individuals, schools and businesses. Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO).
About Bed Bath & Beyond
Bed Bath & Beyond Inc. is a nationwide chain of superstores selling better quality domestics merchandise and home furnishings. Its stock, which is traded on NASDAQ under the symbol "BBBY" is included in the Standard & Poor's 500 and NASDAQ-100 Indices. Bed Bath & Beyond Inc. has been assigned a BBB-investment grade corporate credit rating by Standard & Poor's rating services.
BED BATH & BEYOND is registered with the U.S. Patent & Trademark Office.
Press Contact: pubrel@kaplan.com, (212) 492-5965