Careers In Communications and Entertainment 
Expert Advice On Job Hunting, Career Planning, Internships and More

Over 250 Detailed Job Descriptions
Candid Interviews With Industry Insiders
by Leonard Mogel

Leonard Mogel is a publisher, movie producer, and author of eight books on communications subjects. In CAREERS IN COMMUNICATIONS AND ENTERTAINMENT (Kaplan; January 2000; $20.00), Mogel offers a fascinating guided tour sharing candid interviews with insiders, outlining the structure of each industry and how they interrelate, and describing over 250 jobs and salaries, including "sleeper" opportunities with great potential. Each chapter is packed with enlightening facts and statistics, explanations of common industry practices and terms, and dozens of ideas for acquiring skills, experience, and knowledge to prepare for a future career in communications and entertainment.

Each chapter of CAREERS IN COMMUNICATIONS AND ENTERTAINMENT covers a specific field in depth, including the following:

A brief history of the industry and how it functions
An overview of jobs and salaries
Advice on acquiring essential skills and experience, including internships, special programs, industry publications, and recommended reading
Valuable tips on how to break into the industry
Key industry trends and projections for the future
Highlights of the ten industries examined include:

Book Publishing

Basic descriptions of the main categories of books
The making of a book from creation to publication
Interviews with an acquisitions editor, a publishing executive, and a leading literary agent
Magazine Publishing

The staff breakdown at Entertainment Weekly and Details magazine
Just in (No) Time Magazine Publishing: Producing magazines in a fully digital environment
Interviews with an award-winning art director, and a circulation and publishing consultant
Newspaper Publishing

How news is gathered all over the world and transmitted to newspapers
Profiles of two large newspapers and one small one: The Wall Street Journal, USA Today, and the Santa Cruz County Sentinel
Television

The fine art of programming: the wide world of TV sports, all about sitcoms, cop shows, and prime time, and more
Career profiles of two who made it at CNN
Radio

From "Adult Contemporary" to "Talk", a look at radio formats
How the ratings systems work in radio
Interviews with executives at a top all-news radio station in Los Angeles
Movies

A complete budget for a $29 million movie
Interviews with producers and a screenwriter/director
Special Effects and Animation

A close look at Pixar, the people who made the Toy Story movies
Profiles and job leads at George Lucas's ILM and a dozen other studios
Advertising

A day in the life of an advertising agency
Interviews with an account supervisor, an ad executive, and an industry veteran
A case study of a product launch
Public Relations

What is PR... its tools and components
An interview with New York's most powerful PR practitioner
New Media

Eleven career tips about where the jobs are and what you need to know to get them
A concise look at CD-ROM publishing, digital photography, and online publishing.
In the final chapter, Mogel offers sage career advice based on his own experiences and tips from other successful industry professionals. CAREERS IN COMMUNICATIONS AND ENTERTAINMENT is the ideal guide for anyone considering a future in media.

CAREERS IN COMMUNICATIONS AND ENTERTAINMENT
by Leonard Mogel
Kaplan / January 2000 / $20.00 / ISBN: 0-684-87017-7

Press Contact: pubrel@kaplan.com, (212) 492-5965