The Results Are In... Kaplan/Newsweek 2001 Guidance Counselor Survey Published
Survey Finds that Kansas State University Takes Stanford's Spot as the "Trendiest" School

New York (August 1, 2000) – The results are in from the exclusive annual Kaplan National High School Guidance Counseler Survey and the trend is clear local colleges are hot!

Published this month, in the Kaplan/Newsweek College Catalog 2001, the survey asked counselors across the country targeted questions to tap the collective wisdom of this influential group. Across the board, the data showed that local is in; Kansas State University takes Stanford’s spot as the trendiest school; if counselors could repeat their college years, they would choose Notre Dame; and University of the Pacific was selected as a hidden treasure.

In addition to University of the Pacific, these experts believe that the best schools aren't necessarily the most famous ones. Guidance counselors recommend these "hidden treasures" - terrific schools that aren't as well known as they should be. Rounding out their “Top 10” in this category are:

Emporia State University, KS
Grand Canyon University, AZ
Grove City College, PA
Hendrix College, AR
Kalamazoo College, MI
Lewis and Clark College, OR
Luther College, IA
Trinity University, TX
Truman State University, MO

Building upon the success of last year’s Guidance Counselor Survey, College Catalog 2001 utilizes the unbiased professional survey expertise of Market Measurement, a national market research firm. Market Measurement utilized a pure random sample of U.S. public, private and Catholic High Schools obtained from Dun & Bradstreet. The foundation of the survey was telephone interviews distributed evenly across the sample providedwith high school guidance counselors. Upon completion, the data were weighed to match the percentages of schools in each region of the country. In addition to the statistical information, guidance counselors were invited to share insights about the colleges with which they were most familiar. Many of their comments are included in the Catalog.

Unlike other college guides, Kaplan/Newsweek’s College Catalog 2001 is free from paid advertising from the profiled schools. Kaplan has never accepted any money from schools profiled in their publications. Kaplan’s products provide straightforward, unbiased information that help prospective applicants make the most informed choice possible during the application process. Therefore parents and student can rely on this unbiased Catalog to make one of the most important decisions of their lives.

In addition to containing the exclusive survey results, Kaplan/Newsweek College Catalog 2001 is an easy to use guide enabling students to search for their ideal college through detailed indexes sorting schools by cost, size and selectivity. The guide contains comprehensive up-to-date admissions information for 1,100 top colleges and universities and a wide range of information on enrolment, academics, student life, admissions, selectivity, finances, and graduates. Each college’s individual entry contains detailed admissions information specific to that school, including required admissions tests, selectivity data, and application and financial aid deadlines. This year’s College Catalog also features a reference section for locating schools with popular programs in specific fields of study.

For more information about Kaplan/Newsweek College Catalog 2001 or to schedule an interview with the publisher, contact Lori Duggan Gold at (212) 492-5903.

The Kaplan/Newsweek College Catalog 2001 is available wherever books are sold.

Kaplan (www.kaplan.com) is a premier provider of educational and career services for individuals, schools and businesses. Kaplan offers test prep and admissions services (www.kaptest.com); early childhood resources and K-12 educational programs for kids and parents through SCORE! Learning, Inc. and www.eSCORE.com; on-site education and professional development at schools and universities; books and software; professional education services; and an extensive array of distance learning programs (www.KaplanCollege.com). Kaplan is also a shareholder in BrassRing Inc. (www.BrassRing.com), the business-to-business recruitment and hiring company that helps employers find and hire the right candidates faster. Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO).

NOTE TO EDITORS: Review copies are available upon request. Please contact Lori DeGeorge at lori.degeorge@kaplan.simonandschuster.com or by phone at 212-698-1272.
Press Contact: pubrel@kaplan.com, (212) 492-5965

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