Kaptest.com Expands Into Asian Internet Market
Kaptest.com and Click2Asia.com
To Offer Online Test Prep and Admissions Services
New York (April 18, 2000) – Kaptest.com, the leading test preparation and admissions services Web site, and Click2Asia.com, the leading global Asian Internet media company, have partnered to offer pre-college and pre-graduate school test preparation and admissions services on Click2Asia.com. Kaptest.com, a unit of Kaplan, Inc., the leader in educational and career services, will be the primary test prep provider and is contributing its nationally-recognized test preparation and admissions content to Click2Asia.com. The partnership increases student access to Kaplan’s services, crucial in today’s intensely competitive admissions environment, allowing Kaptest.com to expand beyond its own successful online test prep and admissions site to reach Click2Asia’s members worldwide.
"Our partnership with Click2Asia.com helps us fulfill our goal of broadening access to high quality test preparation to students worldwide," said Sharon Miller, Vice President and General Manager of Kaptest.com. "Kaptest.com’s unparalleled test prep content fits perfectly with Click2Asia.com’s user demographics, and serves the increasing numbers of Asian and Asian American students applying to U.S. universities. Furthermore, Click2Asia.com’s clever marketing ideas, such as their 'Free the Nuts' campaign, illustrate the ingenuity and focus that we look for in partner sites."
Click2Asia.com will house Kaplan’s expert test prep and admissions content in their new test prep center, which will include information on the Advanced Placement (AP), PSAT, SAT, GRE, GMAT, LSAT, MCAT, Dental Admissions Test (DAT), Test of English as a Foreign Language (TOEFL) and English as a Second Language (ESL) exams; advice on selecting the right school; information from Kaplan’s online college admissions course; links to Kaplan International’s programs for foreign students who wish to study in the U.S., and links to registration for Kaplan’s online and in-center courses.
"With the increasing percentage of Asian enrollments in U.S. colleges, our partnership with Kaplan ensures Click2Asia.com’s commitment in providing innovative Internet services to Asians around the world," said Joseph Cheon of Click2Asia.com. "We realize the importance of providing test prep and admissions services to the growing population of Asian and Asian-American students studying in the U.S. Kaplan’s unparalleled services help us enhance these students’ academic experiences."
Asian citizens make up 56% of international enrollments in U.S. institutions of higher education. The number of Asian Americans studying in U.S. colleges and universities continues to grow, comprising 23% of minority enrollments. As the number of international and minority students studying in America increases, these students face stiffer competition for admission, making preparation for the crucial entrance exams and a thorough understanding of the admissions process more important than ever.
About Click2Asia.com
Click2Asia (www.click2asia.com) is the leading global Asian Internet media company offering interactive community services and Asian-oriented content in the area of news, entertainment, business and travel information. Headquartered in Los Angeles, California, Click2Asia.com’s global network includes localized Web sites and office in Greater China, Korea and Japan, with plans to establish additional sites in various Asian countries. Click2Asia is actively seeking strategic partners for content, traffic and technology to achieve its global Asian initiatives.
About Kaptest
Kaptest.com (www.kapatest.com) is a one-stop-shop for college- and graduate school-bound students. In the graduate and professional school market, kaptest.com offers test preparation for GMAT, GRE, LSAT, NCLEX-RN, CPA and USMLE exams online, as well as application essay review and a variety of free information and services. For college applicants, kaptest.com offers: an SAT exam prep course; a college admissions course; application essay review; AP test prep for five popular AP exams; and a range of free services such as financial aid advice, virtual college tours, customized college search engines and links to services for applying to college online. Since its launch last September, response to kaptest.com has dramatically exceeded company expectations. Students from countries such as Pakistan, Australia and China have enrolled in its courses, demonstrating kaptest.com’s reach as well as the demand for increased access to admissions services to American schools worldwide.
About Kaplan, Inc.
Kaplan, Inc. (kaplan.com) is a premier provider of educational and career services for individuals, schools and businesses. Its divisions include Test Preparation and Admissions (www.kaptest.com); SCORE! Learning Corporation, offering after-school programs for kids and resources for parents and kids through eSCORE.com (www.escore.com); Kaplan Professional (www.kaplanprofessional.com) educational programs for adults; and KaplanCollege.com, a distance learning division which includes Concord University School of Law. Kaplan is the majority shareholder in BrassRing Inc. (BrassRing.com), which combines recruiting, career development and hiring management services for employers and employees. Kaplan is a subsidiary of The Washington Post Company.
Press Contact: pubrel@kaplan.com, (212) 492-5965
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