Kaplan Ranks 1st Among Websites Providing Comprehensive Test Prep and Admissions Courses, 3rd Among College Marketing-Oriented Sites
New York, December 28, 1999 - PC Data Online's (www.pcdataonline) November website usage report shows that Kaplan (www.kaplan.com), a leading educational and career services company, ranked first among websites that provide comprehensive test preparation and college admissions courses and third among the top ten college-marketing oriented websites. (November usage is most current monthly data available.) kaplan.com, now accessed through www.kaptest.com, offers a one-stop-shop for college-bound students and includes an SAT exam prep course, a college admissions course, essay review, and a range of free services such as financial aid advice, virtual college tours, customized college search engines and links to services for applying to college online. Kaplan will also add Advanced Placement (AP) test preparation courses to its offerings on kaptest.com in Spring 2000.
"Kaplan's impressive ranking in PC Data's recent usage report illustrates that our reputation as a top-notch provider of test prep and admissions services has transferred successfully to the online world," said Sharon Miller, vice president and general manager for Kaptest. "It is clear that kaptest.com is meeting a growing demand from students worldwide who seek greater access and convenience in preparing for college and graduate school."
While Kaplan has been providing students free information and resources at kaplan.com since 1995, it launched kaptest.com in September 1999, making it the first and only company to provide its comprehensive bricks and mortar courses online. kaptest.com is already profitable and has dramatically surpassed company expectations since launch. In addition to its pre-college services, kaptest.com provides preparation courses for GMAT, GRE, LSAT, NCLEX-RN, and CPA Exam, as well as application essay review for graduate applications and graduate workshops. Students can enroll in kaptest.com courses either online (www.kaptest.com) or by phone at 1-800-KAP-TEST.
PC Data is a leader in technology intelligence and analysis. The PC Data Online suite of services was introduced in 1999 to track Internet usage. It has recently established a state-of-the-art capability to field Internet-based surveys.
About Kaplan, Inc.
Kaplan, Inc. (kaplan.com) is a premier provider of educational and career services for individuals, schools and businesses. Its divisions include Test Preparation and Admissions (www.kaptest.com); SCORE! Learning Corporation, offering after-school programs for kids and resources for parents and kids through eSCORE.com (www.escore.com); Kaplan Professional educational programs for adults; and KaplanCollege.com, a distance learning division which includes Concord University School of Law. Kaplan is the majority shareholder in BrassRing Inc. (BrassRing.com), which combines recruiting, career development and hiring management services for employers and employees. Kaplan is a subsidiary of The Washington Post Company.
Press Contact: pubrel@kaplan.com, (212) 492-5965