SAT* Prep Enters the Video Gaming World

Kaplan and Aspyr Team Up to Create

Dynamic Interactive Video Games

AUSTIN, TX – March 26, 2008 – High school teens may soon be able to play their way to a higher SAT* score, thanks to a new collaboration between Kaplan Test Prep and Admissions and videogame developer and publisher Aspyr Media.

Kaplan and Aspyr have entered into a multi-year agreement in which Aspyr will bring Kaplan-branded interactive entertainment products to market. The first game under the deal will be an engaging, visually dynamic and unconventional title that is rooted solidly in Kaplan’s SAT prep curriculum.

“Students learn best when they’re engaged with the study content.  While a video game shouldn’t be seen as a substitute for a full prep course, it’s an innovative and effective way to reinforce preparatory learning,” said Anthony Manley, General Manager of Pre-College Programs for Kaplan Test Prep and Admissions.  “At Kaplan, we seek to adapt our offerings to students’ lifestyle needs.  In Aspyr, we found a partner with a proven track record of creating engaging, dynamic titles that appeal to today’s teens.” 

“Aspyr has proven over the years that it excels in caring for huge brands and successfully extending those brands to new audiences,” said Ted Staloch, Executive Vice President for publishing at Aspyr. “The company couldn’t have asked for a better partner than Kaplan, a trusted, high profile brand and a company that is the undisputed leader in its field. Aspyr will create games under this brand that will truly surprise and excite people with their originality.”

Scheduled for release later this year, the SAT prep game is currently in development at Aspyr Studios and will be published by Aspyr Media for the Nintendo® DS™, PC and Mac.  Additional information on Kaplan branded games from Aspyr will be announced later this spring.

Last year, Kaplan introduced interactive SAT* prep programs that can be purchased and downloaded from iTunes®, as well as a unique SAT/ACT Vocabulary-Building Manga (Japanese word for comics and print cartoon) series. 

*SAT is a registered trademark of the College Entrance Examination Board, which neither sponsors nor endorses this product.

**iTunes® is a registered trademark of Apple, Inc. All rights reserved.

About Kaplan Test Prep and Admissions

Kaplan Test Prep and Admissions (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books and software, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams. Kaplan also provides private tutoring and college and graduate admissions consulting services.

About Aspyr Media

Aspyr Media, Inc. is a leading video game publisher that creates, packages and delivers fun to millions around the world. Hailing from Austin, Texas USA, Aspyr strives relentlessly to ensure a quality experience for consumers and industry partners.

To fall more deeply in love with Aspyr and its amazing line of products, visit www.aspyr.com and see just how much fun you can legally have.

Press contacts:

Russell Schaffer

Kaplan

212-453-7538

russell.schaffer@kaplan.com

Eric Duncan

Aspyr

512-879-5975

eduncan@aspyr.com

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